South African consumers’ perceptions of front-of-package warning labels on unhealthy foods and drinks

Staff inolved: Makoma Bopape, Lindsey Smith Taillie, Tamryn Frank, Nandita Murukutla, Trish Cotter, Luyanda Majija, Rina Swart

Front-of-package labeling (FOPL) is a policy tool that helps consumers to make informed food choices.

South Africa has not yet implemented this labeling system. The aim of this study was therefore to explore adult South African consumers’ perceptions of front-of-package warning labels on foods and non-alcoholic beverages (referred to as drinks in this paper) and their insights into features that could influence the effectiveness of the warning label.