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  • They push their products through me- health professionals’ perspectives on and exposure to marketing of commercial milk formula in Cape Town and Johannesburg, South Africa – a qualitative study
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  • Catherine Jane Pereira-Kotze
  • Chistiane Horwood
  • Gilbert Tshitaudzi
  • Gillian Kingston
  • Lyn Haskins
  • Silondile Luthuli
  • Sithembile Dlamini-Nqeketo
  • tanya
  • Tanya Doherty

https://www.bmj.com/

https://www.bmj.com/

They push their products through me- health professionals’ perspectives on and exposure to marketing of commercial milk formula in Cape Town and Johannesburg, South Africa – a qualitative study

Staff inolved: Tanya Doherty, *Catherine Jane Pereira-Kotze, Silondile Luthuli, Lyn Haskins, Gillian Kingston, Sithembile Dlamini-Nqeketo, Gilbert Tshitaudzi, Chistiane Horwood

The study aims to understand the views of public and private sector health professionals on commercial milk formula, to describe their exposure to companies that market commercial milk formula within their workplaces and to describe their awareness of South African (SA) regulations.

This study demonstrates clearly that health professionals, particularly in the private sector, are exposed to and promote the use of commercial milk formula among SA women. The findings of this study should be used to catalyse policy responses, social movements, consumer and professional association action to strengthen monitoring and enforcement of the Code regulations in order to protect breastfeeding and support the optimal health and well-being of the population.

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